Clear
Branding
2024
Tubarão, SC
Clear is an innovative company specializing in pest control, combining cutting-edge technology with effective solutions to ensure safer and healthier environments.
Their standout feature lies in the use of modern equipment and optimized processes, making pest control faster, more efficient, and sustainable.
Clear's brand design was created to resonate directly with the brand’s target audience: modern businesses and discerning families seeking protection powered by cutting-edge technology.
The combination of the shield in the logo with the green and blue color palette conveys modernity, safety, protection, and technology, qualities that align with Clear's brand purpose and what it aims to deliver to its clients.
The color palette for Clear combines three main tones to reflect the brand's identity of modernity, trust, and innovation.
Midnight Blue symbolizes professionalism, reliability, and safety, providing a solid foundation for the brand.
Mint Breeze represents freshness, innovation, and energy, highlighting Clear's technological and modern approach to pest control.
Cloud Whisper evokes clarity, simplicity, and lightness, creating a sense of transparency and care, especially for residential clients.
The blue and green gradient blends these elements, intensifying the brand's futuristic, dynamic and mainly MODERN feel, which is the foundation of the brand. Together, these colors convey Clear’s promise of safe, efficient, and cutting-edge pest control solutions for both businesses and families.
The intent of the logo was to represent the brand's focus: protecting clients through pest control.
To achieve this, I chose to create a symbol that incorporates a gas mask (representing the equipment used by exterminators during the service), a shield (symbolizing the protection provided to clients), and a house/shop (representing the clients and their spaces, whether a home or a commercial establishment).
The intent of the logo was to represent the brand's focus: protecting clients through pest control.
To achieve this, I chose to create a symbol that incorporates a gas mask (representing the equipment used by exterminators during the service), a shield (symbolizing the protection provided to clients), and a house/shop (representing the clients and their spaces, whether a home or a commercial establishment).
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Clear
Branding
2024
Tubarão, SC
Clear is an innovative company specializing in pest control, combining cutting-edge technology with effective solutions to ensure safer and healthier environments.
Their standout feature lies in the use of modern equipment and optimized processes, making pest control faster, more efficient, and sustainable.
Clear
Branding
2024
Tubarão, SC
Clear is an innovative company specializing in pest control, combining cutting-edge technology with effective solutions to ensure safer and healthier environments.
Their standout feature lies in the use of modern equipment and optimized processes, making pest control faster, more efficient, and sustainable.
Clear's brand design was created to resonate directly with the brand’s target audience: modern businesses and discerning families seeking protection powered by cutting-edge technology.
Clear's brand design was created to resonate directly with the brand’s target audience: modern businesses and discerning families seeking protection powered by cutting-edge technology.
The combination of the shield in the logo with the green and blue color palette conveys modernity, safety, protection, and technology, qualities that align with Clear's brand purpose and what it aims to deliver to its clients.
The combination of the shield in the logo with the green and blue color palette conveys modernity, safety, protection, and technology, qualities that align with Clear's brand purpose and what it aims to deliver to its clients.
The color palette for Clear combines three main tones to reflect the brand's identity of modernity, trust, and innovation.
Midnight Blue symbolizes professionalism, reliability, and safety, providing a solid foundation for the brand.
Mint Breeze represents freshness, innovation, and energy, highlighting Clear's technological and modern approach to pest control.
Cloud Whisper evokes clarity, simplicity, and lightness, creating a sense of transparency and care, especially for residential clients.
The blue and green gradient blends these elements, intensifying the brand's futuristic, dynamic and mainly MODERN feel, which is the foundation of the brand. Together, these colors convey Clear’s promise of safe, efficient, and cutting-edge pest control solutions for both businesses and families.
The color palette for Clear combines three main tones to reflect the brand's identity of modernity, trust, and innovation.
Midnight Blue symbolizes professionalism, reliability, and safety, providing a solid foundation for the brand.
Mint Breeze represents freshness, innovation, and energy, highlighting Clear's technological and modern approach to pest control.
Cloud Whisper evokes clarity, simplicity, and lightness, creating a sense of transparency and care, especially for residential clients.
The blue and green gradient blends these elements, intensifying the brand's futuristic, dynamic and mainly MODERN feel, which is the foundation of the brand. Together, these colors convey Clear’s promise of safe, efficient, and cutting-edge pest control solutions for both businesses and families.
The intent of the logo was to represent the brand's focus: protecting clients through pest control.
To achieve this, I chose to create a symbol that incorporates a gas mask (representing the equipment used by exterminators during the service), a shield (symbolizing the protection provided to clients), and a house/shop (representing the clients and their spaces, whether a home or a commercial establishment).
The intent of the logo was to represent the brand's focus: protecting clients through pest control.
To achieve this, I chose to create a symbol that incorporates a gas mask (representing the equipment used by exterminators during the service), a shield (symbolizing the protection provided to clients), and a house/shop (representing the clients and their spaces, whether a home or a commercial establishment).
